Be A Buddy, Not A Bully With Cartoon Network.

Thursday, July 20, 2017

Would you say you’ve ever been bullied? Has anyone ever make you feel small or unimportant or even feel horrible about yourself just because you didn’t fit in? Maybe you were physically assaulted as a child by other kids just because they felt like it, or they just didn’t like you.

Let’s flip it around. Would you ever admit to having bullied anyone in the past? Don’t think so? Maybe it was in high school, when you would make sure the juniors knew their place because that’s just how things were? Or maybe you’ve trolled people online because “it’s not really that serious and you’re just having fun?”

Bullying happens more regularly than we imagine. It may not always look the way we think it to be; bigger, more powerful kids at the playground picking on and beating up the smaller kids just for fun. Sometimes it doesn’t even get physical. It manifests in so many ways such as discrimination, taunting and teasing someone because they look different, or speak different or are an easy target. There are so many ways bullying and discrimination manifest, and so many ways it can affect individuals.

Whatever form it takes, and at whatever age, bulling more often than not takes an emotional toll in individuals, sometimes in more serious ways than others. And most times, the victims either don’t want to speak up, out of embarrassment or a feeling of isolation, or they can’t speak up because they don’t have anyone to speak to and seek help from.

Thankfully, Cartoon Network, the leading children’s TV channel available across Africa, has launched the second year of their Be A Buddy initiative which kicked off on the 23rd of June, encouraging children and young people to ‘Be a Buddy, Not a Bully’. The campaign is aimed at raising awareness around bullying, empowering the children of Africa to take positive action against discrimination and bullying, whether it is on or offline.

Cartoon Network, will be collaborating with Child Line Kenya and SaveTNet Cyber Safety; two non-profit organizations that will work collectively to assist children exposed to all forms of violence and create a culture of children's rights in Africa.

Ntando Mahlangu, a South African Paralympian who has overcome enormous challenges in the face of adversity has come on board as Cartoon Network’s brand ambassador, and his story is immensely inspiring to hear.

If you are a parent and would like a platform where you can either encourage your children to find information about bullying, or you are a child and are looking for a space where you can seek help and find more information, take a look at the campaign by clicking here.

You can also follow the conversations online by checking the following hashtags.



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